Project Suncorp Concept Store – Parramatta
Client Suncorp Group
Products euroBlade S1 and euroSpline
Suncorp Group and Geyer win Gold in the interior retail category at the Design 100 Sydney Design Awards!
europanel were the perfect partner for Geyer’s award winning design of Suncorp’s concept store in Parramatta, customising our S1 euroBlade battens, prefinished in Polytec Ravine to create the relaxed, non-corporate agile environment for Suncorp’s new brand strategy on building an experience beyond banking by delivering an immersive experience for their customers.
Our euroSpline lightweight beams, finished in natural timber veneer, mitred to frame the retail space within the mall, physically endorsed from first encounter their philosophy of building a better experience rather than a quicker one.
Engaging europanel early in the design process to liaise with the project’s consultants resulted in encapsulating all service cut outs during the shop drawing stage, prior to manufacture, culminating in a seamless installation for europanel and the trades on site, minimising the impact on a tight project timeframe and working within the challenging ‘live’ shopping centre environment.
It was a privilege to work with the team from Geyer again on such a significant project in changing and challenging the traditional way of banking.